christopher-phelps

Get More Quality New Patients and Guide Them To Yes!

Speaker: Instructor: Dr. Christopher Phelps

Course Details

  • Turn marketing into a science instead of a mystery.
  • Creating customized messages that diferentiates you from your colleagues.
  • Selecting appropriate medium for reaching the masses.
  • Increasing staff conversions of new patient calls.
  • Patient offers to get more people to call.
  • Referral system using Dr. Robert Cialdini’s Principles of Infuence.
  • Using science to increase case acceptance and guide more patients to say YES.
  • Introduction to the science and research of Dr. Robert Cialdini.
  • Ethical influence and persuasion techniques to use to decrease no shows.

Course Price

  • $2893 – Regular Price
  • $1158 –  Price for DSN members

Note: If you’re a member please login to get DSN Members Pricing.

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Course Content

Lessons Status
1

Session 1: Introduction, What’s on the Horizon in Dentistry, Changes Dental Offices will Face in the Future

2

Session 2: Introduction to the Science of Influence, Our Foundation for All Things Marketing

3

Session 3: Marketing Terms Defined

4

Session 4: Grassroots Marketing (Dental Savings Plan, Steakhouse Seminars and more)

5

Session 5: Internal Marketing

6

Session 6: External Marketing (Introduction to External Marketing, Fishing with Multiple Fishing Poles vs. Deer Hunting).

7

Session 7: The 7 Pillars of External Marketing: Pillar # 1 Who is Your Market?

8

Session 8: The 7 Pillars of External Marketing: Pillar # 2 What is Your Differentiating Message?

9

Session 9: The 7 Pillars of External Marketing: Pillar # 3 Marketing Mediums

10

Session 10a: The 7 Pillars of External Marketing: Pillar # 4 Part I

11

Session 10b: The 7 Pillars of External Marketing: Pillar # 4 Part II

12

Session 11: The 7 Pillars of External Marketing: Pillar # 5 What’s Your Offer that Attracts a Better Quality Patient?

13

Session 12: The 7 Pillars of External Marketing: Pillar # 6 ROI Tracking

14

Session 13: The 7 Pillars of External Marketing: Pillar # 7 Adding More Influence to Your Marketing

15

Session 14: Lost Opportunity-The Issue Plaguing Every Dental Office

16

Session 15: Lost Opportunity from Poor Staff Conversions, Telephone Language to Increase Staff Conversions